MKT 500 Week 8 Discussion Question - Strayer
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"The
Importance of Social Media and Web Analytics" Please respond to the following:
• From the case study, assess the
degree to which Salina Siu effectively used YouTube to develop customer
loyalty. Appraise the success potential of at least two (2) other social media
methods that Salina could use to promote her business. Justify your response.
• * From the scenario, prioritize the
most significant components of a social media campaign according to the level
of influence each could have on the new product launch. Examine both the social
media tools that will provide the highest return on investment (ROI), and two
(2) key performance indicators (KPIs) that one could use to measure success.
Provide a rationale for your response.
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